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#ques1. “Consumer mind is a Black Box” –Discusstion..
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
consumer market segmentation
This is the number of times a consumer purchases the similar product within a specific time interval.
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
Various approaches by FMCG companies ..
Discuss briefly about product identification elements
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