Question 1:

(a) Distinguish between Destination Branding and Country Branding?

(b) ‘The quality of a destination brand depends on the selection of the communication strategy adopted'

Describe the above statement clearly defining the brand communication strategy to be undertaken by tourism organisations in formulating their communication strategy?

Question 2:

You are prepare to write short notes on all of the following?

(i) ‘Tourism Branding is about making the tourism product a living entity.' Elaborate?

(ii) ‘Show the importance of Brand Charter?

(iii) Show the role of outdoor advertising in expressing the visual identity of a brand?