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The challange of E - Marketing
1. Limited consumer exposure and buying
2. Skewed user
3. Choose and clutter
4. Security
5. Ethical concerns
6. Consumer backlash
Illustration of 3C of Marketing Triangle
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Y= P(1+(r/100))^t
Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
marketing environment
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
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