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Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
what are the approaches used by FMCG companies in test marketing?
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
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