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Q. Selection of an advertising agency by Past Record?
1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
2) Who are the present clients and how big are they since how long are they with agency and their agency-client relationship.
3) Brand-image of a products of agency's clients.
henry assael model of buying decision behaviour along with the diagram
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l
What is test marketing and various approaches followed by FMCG companies
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
QUESTION a) Differentiate between inbound and outbound marketing. b) The following statement was the closing statement from the case: "most businesses- including HubSpot
what are the significant factors that have led to the success of shoppers’ stop
5
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
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