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Q. Selection of an advertising agency by Past Record?
1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
2) Who are the present clients and how big are they since how long are they with agency and their agency-client relationship.
3) Brand-image of a products of agency's clients.
Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan
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place/distribution is a crucial aspect of the marketing mix.discuss this marketing mix variables and how attention to its (place)is necessary despite the fact that it increases the
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Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
please give the correct progarm
Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio
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