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Q. Selection of an advertising agency by Past Record?
1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
2) Who are the present clients and how big are they since how long are they with agency and their agency-client relationship.
3) Brand-image of a products of agency's clients.
assess the impact of fiscal and monetary policy on business organisation and their activities ?
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
The market for pool rafts in Playa del Largarto is competitive and includes no transaction costs. Five suppliers are willing to sell pool rafts in Playa del Largarto at the follow
three uses of product line stretching
Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
CONSUMER MIND IS A BLACK BOX
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
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