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QUESTION
a) Differentiate between inbound and outbound marketing.
b) The following statement was the closing statement from the case:
"most businesses- including HubSpot customers-would likely have a mix of inbound and outbound marketing"
Discuss on the statement referring to the company Hubspot itself.
various approches of test marketing in FMCG
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definition of brand
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discuss about the consumer mind is a black box
approaches that are followed by FMCG companies
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