How social class affects consumer behaviour, Marketing Management

Assignment Help:

Question:

"A number of external influences affect consumer behaviour and purchase decision processes".

In the light of the above statement,

a) Discuss how social class affects consumer behaviour and the purchase decision.

b) Using suitable examples, describe how Abraham Maslow's Hierarchy of Needs Theory may be used by a marketer to devise advertising appeals.

Related Discussions:- How social class affects consumer behaviour

Enumerate about the objective based pricing, Enumerate about the Objective ...

Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish

Case study, Case Study - Horlicks Horlicks is the name of a company and ...

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

What do you meant by the term macro environment, Question 1: (a) Expla...

Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

Explain about transportation in scope of marketing, Explain about transport...

Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered

What is maximum acceptable price, What is maximum acceptable price? M...

What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i

Marketing process, explain the various elements of marketing process

explain the various elements of marketing process

What is idea screening strategy development, What is Idea Screening Strateg...

What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug

Value and satisfaction, Value and Satisfaction Customer value: it is t...

Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ

Explain about the advertisement and economy in marketing, Explain about the...

Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi

MBA, Ask question :how can marketers use maslow''s hierarchy need theory in...

Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages