How social class affects consumer behaviour, Marketing Management

Assignment Help:

Question:

"A number of external influences affect consumer behaviour and purchase decision processes".

In the light of the above statement,

a) Discuss how social class affects consumer behaviour and the purchase decision.

b) Using suitable examples, describe how Abraham Maslow's Hierarchy of Needs Theory may be used by a marketer to devise advertising appeals.


Related Discussions:- How social class affects consumer behaviour

Product/market expansion grid, Product/Market Expansion Grid Companies...

Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp

What are various perspectives to explain e-commerce, What are various persp...

What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus

What are the marketing communications programmes, What are the marketing co...

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

Strategic and distinct comprtitors.., 2types of competitors strategic and d...

2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.

Challanges of e - marketing, The challange of E - Marketing 1.       Li...

The challange of E - Marketing 1.       Limited consumer exposure and buying 2.       Skewed user 3.       Choose and clutter 4.       Security 5.       Ethical con

Enumerate about the non-durable goods, Enumerate about the Non-durable Good...

Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s

Impact, does marketing help or use consumers

does marketing help or use consumers

Advantages of the advertising, Advantages of the advertising: 1.       ...

Advantages of the advertising: 1.       It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to

What are the factors in relationship marketing, What are the factors in rel...

What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd