How social class affects consumer behaviour, Marketing Management

Assignment Help:

Question:

"A number of external influences affect consumer behaviour and purchase decision processes".

In the light of the above statement,

a) Discuss how social class affects consumer behaviour and the purchase decision.

b) Using suitable examples, describe how Abraham Maslow's Hierarchy of Needs Theory may be used by a marketer to devise advertising appeals.


Related Discussions:- How social class affects consumer behaviour

Brand promotion, promotion technique can benefit an organization by increas...

promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers

Explain the role of the basic marketing mix, The DD drinks company was foun...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

Relationship marketing, Relationship Marketing This approach is used to...

Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo

International marketing, Define international marketing and furnish its fea...

Define international marketing and furnish its features

Needs of marketing and customers, What are the needs of marketing and custo...

What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with

Describe the term positioning of a firm or service, Courts opened its first...

Courts opened its first retail outlet in Mauritius in 1985, on the outskirts of Port Louis. It subsequently opened outlets in all the towns and big villages. However inspite of its

Define the company in microenvironment, Define the company in microenvironm...

Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage

Discuss the different types of consumption, Question 1: "Perceived risk...

Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik

Problem about Geometry, One side of a kite is 4 cm less than 3 times the le...

One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.

Target marketing, A Chennai based soft –drink company has proposed to launc...

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd