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What are the various approaches for selecting target markets?
Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an approach for deciding its target markets.
There are various approaches for selecting target markets which are as given below: undifferentiated approach, concentration approach and multi segment approach.
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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
the various approaches that are followed by FMCG companies in test marketing
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