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What are the various approaches for selecting target markets?
Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an approach for deciding its target markets.
There are various approaches for selecting target markets which are as given below: undifferentiated approach, concentration approach and multi segment approach.
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
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