Various approaches for selecting target markets, Marketing Management

What are the various approaches for selecting target markets?

Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an approach for deciding its target markets.

There are various approaches for selecting target markets which are as given below: undifferentiated approach, concentration approach and multi segment approach.

Related Discussions:- Various approaches for selecting target markets

Characteristics of the promotional types, Characteristics of the promotiona...

Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien

Describe the desirable features of redesigned remuneration, The company 2TW...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Maslows hierarchy, An evaluation of Maslow's needs hierarchy Has been...

An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em

Role of customer data for market, Gathering data depends on nature of data,...

Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect

CUSOMER BLACK BOX, customer mind is a black box dicuss

customer mind is a black box dicuss

Allocate budget to total utility, Jack is deciding how to spend the $6 budg...

Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho

What makes for a successful or effective marketing mix, Question: "Mark...

Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service

Sprite Brand, What are the different strategies in sprite brand

What are the different strategies in sprite brand

Communications opportunity analysis, Objectives/Learning Outcomes The m...

Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of

Direct and interactive marketing, Direct and Interactive Marketing 1. S...

Direct and Interactive Marketing 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills, presentation skills and criti

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages