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What are the various approaches for selecting target markets?
Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an approach for deciding its target markets.
There are various approaches for selecting target markets which are as given below: undifferentiated approach, concentration approach and multi segment approach.
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
elaborate market positioning errors broadly
consumer mind is a black box
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question
should vedio game campanies continue the alter their products to include other function ,such as email?
Explain about marketing dynamics. Marketing Dynamics: Products and markets are very constantly changing because of technological advancements. Increasingly companies are
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
what is new product development and also define its process.
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
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