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What are the various approaches for selecting target markets?
Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an approach for deciding its target markets.
There are various approaches for selecting target markets which are as given below: undifferentiated approach, concentration approach and multi segment approach.
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
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What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
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