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What are the various approaches for selecting target markets?
Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an approach for deciding its target markets.
There are various approaches for selecting target markets which are as given below: undifferentiated approach, concentration approach and multi segment approach.
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write the core concepts in marketing with their explanation.
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Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
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hitting competitive brands may leave a negative impression on the customers? Justify your answer.
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