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What are the needs for retention?
Need for Retention:
There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
a) Obtaining new customer costs five times more than satisfying an existing customer.
b) Onto an average, companies lose ten percent of customers every year.
c) The customer profit rate rise over the lifetime of retained customer.
d) A five percent reduction in customer attrition may raise the profit rate by 25 to eighty five percent.
what is segmentation,positioning?
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
buying motives of industrial customer
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Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
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