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What are the needs for retention?
Need for Retention:
There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
a) Obtaining new customer costs five times more than satisfying an existing customer.
b) Onto an average, companies lose ten percent of customers every year.
c) The customer profit rate rise over the lifetime of retained customer.
d) A five percent reduction in customer attrition may raise the profit rate by 25 to eighty five percent.
what is segmentation,positioning?
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
under positioning
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
Does marketing solely to increase profit?
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
define marketing .its importance
what are the various approaches to marketing?
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