What are the needs for retention, Marketing Management

Assignment Help:

What are the needs for retention?

Need for Retention:

There are several interesting facts upon the basis of past researches about getting a customer and retaining him.

a) Obtaining new customer costs five times more than satisfying an existing customer.

b) Onto an average, companies lose ten percent of customers every year.

c) The customer profit rate rise over the lifetime of retained customer.

d) A five percent reduction in customer attrition may raise the profit rate by 25 to eighty five percent.

Related Discussions:- What are the needs for retention

Media Plan., Assessment 2 Written or Oral Questions Base on Samsung Sliding...

Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for

What is economic and competitive environment, What is Economic and Competit...

What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ

Deciding on the advertising budgets, Deciding on the advertising budgets:...

Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too

Retailers in primary participants of distribution channels, Explain the ret...

Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p

Explain about the microenvironment of a company, Explain about the microenv...

Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa

Characteristics of traditional product-oriented organisation, Question 1: ...

Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr

Shapes and angles, all triangles have right angles. is that right?

all triangles have right angles. is that right?

Explain information search in decision making process, Explain about the in...

Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m

Engeneering, corelate the term engeneering and managerial economics

corelate the term engeneering and managerial economics

Financial crunch involved in tourism to reshape, discuss the strategies inc...

discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages