What are the needs for retention, Marketing Management

Assignment Help:

What are the needs for retention?

Need for Retention:

There are several interesting facts upon the basis of past researches about getting a customer and retaining him.

a) Obtaining new customer costs five times more than satisfying an existing customer.

b) Onto an average, companies lose ten percent of customers every year.

c) The customer profit rate rise over the lifetime of retained customer.

d) A five percent reduction in customer attrition may raise the profit rate by 25 to eighty five percent.


Related Discussions:- What are the needs for retention

Concept of position against competition strategy, What is concept of Positi...

What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po

What is role of public warehouses in distribution channels, What is the rol...

What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen

Describe what are reference groups, Question: (a) You are the marketi...

Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema

What is negative communication, What is Negative communications Numbe...

What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p

Marketing Mix, Marketing mix of Dettol Handwash

Marketing mix of Dettol Handwash

What is the role of remote login considerably, What is the role of Remote L...

What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat

Marketing channels, if a consumer buys an item through a catalog over the p...

if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?

Three types of buying situations, differentiate the three types of buying s...

differentiate the three types of buying situations during the purchase decision

Pricing, how can we calculate pricing

how can we calculate pricing

Case, Should video game companies continue to alter their products to inclu...

Should video game companies continue to alter their products to include other functions, such as e-mail

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd