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What are the needs for retention?
Need for Retention:
There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
a) Obtaining new customer costs five times more than satisfying an existing customer.
b) Onto an average, companies lose ten percent of customers every year.
c) The customer profit rate rise over the lifetime of retained customer.
d) A five percent reduction in customer attrition may raise the profit rate by 25 to eighty five percent.
Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
what is the relationship of nuclear chemistry to marketing management
right to safety of marketing management
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
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what are the challenges that a production manager faces?
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
what is core markiting
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