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what challenge will Groupon face in the future
under positioning
Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for
5
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
importance of product differentiation
Oligopoly Market The majority of the world’s diamonds comes from Country A and Country B. Suppose that the marginal cost of mining a diamond is $1,000 per diamond and that the dema
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
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