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What is Penetration Pricing Strategy?
Penetration Pricing Strategy:
Penetration strategy comprises low prices into an order to capture a huge share of the market/right through the starting. This assumes the adoption of an intensive distribution system. The utilization of moss advertising to increases market receptivity particularly an adequate production capacity by the beginning.
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i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
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