Explain about the cultural factor in the consumer behaviour, Marketing Management

Assignment Help:

Explain about the cultural factor in the consumer behaviour.

Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

1. Culture:

This is a process is that people come together and consist of formed general action and reaction patterns, general methods of doing things, forming general values and beliefs to assist one decide what to perform or what not to perform.

2. Sub-Culture:

A subculture is a segment of huge culture entire member share differentiate patterns of behaviour part of nationality, rationality, religious and even age describe subculture.

For example: India as an entire consider as a culture but various states as Punjab, J&K and Haryana are taken as subculture.


Related Discussions:- Explain about the cultural factor in the consumer behaviour

Strategic aspects in international human resource management, Question 1: ...

Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest

Title, suitable title for costco

suitable title for costco

Calculus, The point is a,b let a,b be any point on the graph y= 1/x x can...

The point is a,b let a,b be any point on the graph y= 1/x x cannot equal zero, prove that the area of the triangle formed by the tangent through a,b and the coordinates axes is 2

Development of market segmentation, Problem 1: The development of marke...

Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem

What you understand by boundary-spanning roles, Question: Consider you ...

Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e

Simple marketing system, taking an example of a new company, create a simpl...

taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.

Test Marketing, what is test marketing? explain the various approaches that...

what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.

Marketing analysis for business decisions, The assignment gives you an oppo...

The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market

The role of the marketing manager, QUESTION (a) "The role of the Market...

QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.

Brand policies and strategies, Brand policies and strategies:   Other b...

Brand policies and strategies:   Other brand policies and strategies are: 1.       Multiple brand policy: under this policy, the manufacturer uses different brands for his

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd