Explain about the cultural factor in the consumer behaviour, Marketing Management

Assignment Help:

Explain about the cultural factor in the consumer behaviour.

Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

1. Culture:

This is a process is that people come together and consist of formed general action and reaction patterns, general methods of doing things, forming general values and beliefs to assist one decide what to perform or what not to perform.

2. Sub-Culture:

A subculture is a segment of huge culture entire member share differentiate patterns of behaviour part of nationality, rationality, religious and even age describe subculture.

For example: India as an entire consider as a culture but various states as Punjab, J&K and Haryana are taken as subculture.


Related Discussions:- Explain about the cultural factor in the consumer behaviour

Marketing department organization, Marketing department organization: ...

Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person

Judgement method for preparing advertisement budget, Q. Explain about Judge...

Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on

Above the line and below the line communication, Above the line and below t...

Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication

Importance of the new or morden concept of the marketing, Importance of t...

Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1.      Helpful in produc

Approches in test marketing, what are thepproaches used by FMCG companies i...

what are thepproaches used by FMCG companies in test marketing?

Lg company, prodact mix of lg company

prodact mix of lg company

Describe the one-way communication, Describe the one-way communication ...

Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v

Evaluating a Journal Article on Marketing, assignment of 1400 words submiss...

assignment of 1400 words submission sate 2nd nov what is the price for MBA student

Bassic strategy and organizational of resources, what is basic strategy and...

what is basic strategy and organizational of resources

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd