Explain about the cultural factor in the consumer behaviour, Marketing Management

Assignment Help:

Explain about the cultural factor in the consumer behaviour.

Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

1. Culture:

This is a process is that people come together and consist of formed general action and reaction patterns, general methods of doing things, forming general values and beliefs to assist one decide what to perform or what not to perform.

2. Sub-Culture:

A subculture is a segment of huge culture entire member share differentiate patterns of behaviour part of nationality, rationality, religious and even age describe subculture.

For example: India as an entire consider as a culture but various states as Punjab, J&K and Haryana are taken as subculture.


Related Discussions:- Explain about the cultural factor in the consumer behaviour

Hyperbola , How do I know if the hyperbolas are vertical or horizontal?

How do I know if the hyperbolas are vertical or horizontal?

Nelson mathematics sharing and grouping, use the equation of 42 divded by 7...

use the equation of 42 divded by 7 to write 2 promblems one about sharing the other about grouping

What is line filling in product line, What is Line Filling in Product Line?...

What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li

Simple marketing system, taking an example of a new company, create a simpl...

taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.

Current marketing and internal firm environments, Your first assignment is ...

Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi

What is place utility in marketing, What is Place Utility in marketing? ...

What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza

Consumer behaviour, what are four views of consumer behaviour?

what are four views of consumer behaviour?

#title.CASELET 2, HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?

HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd