Explain about the cultural factor in the consumer behaviour, Marketing Management

Assignment Help:

Explain about the cultural factor in the consumer behaviour.

Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

1. Culture:

This is a process is that people come together and consist of formed general action and reaction patterns, general methods of doing things, forming general values and beliefs to assist one decide what to perform or what not to perform.

2. Sub-Culture:

A subculture is a segment of huge culture entire member share differentiate patterns of behaviour part of nationality, rationality, religious and even age describe subculture.

For example: India as an entire consider as a culture but various states as Punjab, J&K and Haryana are taken as subculture.


Related Discussions:- Explain about the cultural factor in the consumer behaviour

Co-branding, what is meant by line extension of a product?

what is meant by line extension of a product?

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

Objectives of measuring advertising, Objectives of measuring advertising: ...

Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv

Intensity of the distribution (market coverage), Intensity of the distribut...

Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some

What are processes for selecting target markets, What are processes for sel...

What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a

How is information in technology structure affected, How is information in ...

How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q

Marketing, Screen the communication objective of your campaign

Screen the communication objective of your campaign

Solve the example using costing techniques, Roux ski is a company that spec...

Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p

Explain about peoples choices about the buying product, Explain about peopl...

Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt

Principles of marketing, usefulness of marketing mix in amarket or a even a...

usefulness of marketing mix in amarket or a even a company

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd