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Q. Show the Advertising effects on Competition?
Advertising promotes competition between different brands of the same product. The company offering high-quality quality products at reasonable price often gets advantages in the competition. Through advertisements company is able to communicate its reasonable price, good quality, sales promotion schemes and advertising appeals to the target customers. When one advertiser commences such schemes other advertiser also follows it. It endorses competition.
Critics quarrel that large firms creates barriers to entry of new firms as these large firm enjoy economies of large scale and be able to afford costly and efficient media for advertising.
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
explain the various approaches that are followed by FMCG companies in test marketing
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What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
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