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State the Methods of price fixation
Methods of fixing price can be broadly divided into the subsequent categories.
1. Cost based pricing
2. Competition based pricing
3. Demand based pricing
4. Objective based pricing
Characteristics of Sellings oriented concept of marketing, Marketing Management
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Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
The physical attributes of a product constitute a tangible product.
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
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