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Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
What do you mean by product mix .
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
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