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Size of an advertising agency
Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad range of facilities services and more experienced staff. However larger size agencies have certain limitations Viz. These are costly these can't give personal attention to all clients for the reason that of large number of clients these don't give much attention to small clients as these companies have big clients
what is segmentation,positioning?
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
explain the various approaches better followed by smcg companies in test marketing?
What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b
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Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
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