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What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
corelate the term engeneering and managerial economics
Henry Assael Model of buying decision behavior along with thediagram
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
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What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT
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