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Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
what is 7P in marketing management
what is marketing mix
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
product life cycle of dove shop
Identify FIVE main advantages of keeping an in-house IS function. There are several significant advantages of maintaining an in-house IS function, five are listed below. H
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
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