Determine of its current portfolio of products, Marketing Management

Assignment Help:

Question 1:

Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour.

Using examples, for organisations of your choice, critically determine how a segmentation approach has created value for the organisations AND for the customers.

Question 2:

You have been approached by a local manufacturer of soft drinks to give advice on its marketing planning. Prepare a report that includes:

(a) An determine of its current portfolio of products by using any portfolio management tool of your choice.

(b) The recommended product strategy for ensuring the expansion of the soft drink manufacturer.


Related Discussions:- Determine of its current portfolio of products

I don''t understand what the question want me write about, You work as a ma...

You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal

Dbms, need requirements about supermarket dbms management system

need requirements about supermarket dbms management system

International marketing, 1. Define international marketing and furnish its ...

1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.

General marketing and marketing budget, 1. General Admin costs cover the ge...

1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a

Selection criteria of every tool - direct marketing, Selection Criteria of ...

Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1.  Degree of control required over the delivery of the messa

Companys marketing audit process, Question 1: You are a marketing assi...

Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh

Product mix, P r o du c t Mix: A product mix is the set of all ...

P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro

Marketing mix, what is the difference between perception and positioning in...

what is the difference between perception and positioning in marketing mix

What is analytical or analytic mean, If somebody is analytical then it mean...

If somebody is analytical then it means the one is always thinking about things - analyzing, pondering, etc. A one who is analytical will have all of the facts about something befo

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd