Determine of its current portfolio of products, Marketing Management

Assignment Help:

Question 1:

Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour.

Using examples, for organisations of your choice, critically determine how a segmentation approach has created value for the organisations AND for the customers.

Question 2:

You have been approached by a local manufacturer of soft drinks to give advice on its marketing planning. Prepare a report that includes:

(a) An determine of its current portfolio of products by using any portfolio management tool of your choice.

(b) The recommended product strategy for ensuring the expansion of the soft drink manufacturer.


Related Discussions:- Determine of its current portfolio of products

Concentration approach for selecting target markets, What is Concentration ...

What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market

What are processes for selecting target markets, What are processes for sel...

What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a

Discuss the following topic, 1.Value delivery process and value chain 2.A h...

1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment

State the concept of marketing as an exchange, State The Concept of Marketi...

State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a

What is cross selling possibilities by retaining customers, What is cross s...

What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ

Traditional marketing communication strategies, Question: a) Describe ...

Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside

Creating competitive advantage, Creating Competitive Advantage In mark...

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

7p, USES OF 7PS IN INDUSTRIES

USES OF 7PS IN INDUSTRIES

Effective service recovery, Problem 1: ‘Market segmentation is a delibe...

Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych

Marketing system, Taking an example of a new company, create a simple and c...

Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd