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What are processes for selecting target Markets?
Market Targeting:
Once the form has known its market segment opportunities, this has to evaluate different segments and at last decide how many and which have to target. It is termed as market targeting that a marketer does along with suitable marketing mix.
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
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There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea
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The purchase of the smartphones by the netizens has a psychological or functional motive?
Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the
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