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What are processes for selecting target Markets?
Market Targeting:
Once the form has known its market segment opportunities, this has to evaluate different segments and at last decide how many and which have to target. It is termed as market targeting that a marketer does along with suitable marketing mix.
approaches followed by FMCG in test marketing
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Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
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various approches of test marketing in FMCG
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
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