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What is Segment Marketing?
Segment Marketing:
A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which buyers are different in their needs, wants, purchasing power, buying attitude, habits and geographical locations. This marketing is a sort of midpoint among mass marketing and individual marketing.
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag
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Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
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Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
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