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What is Segment Marketing?
Segment Marketing:
A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which buyers are different in their needs, wants, purchasing power, buying attitude, habits and geographical locations. This marketing is a sort of midpoint among mass marketing and individual marketing.
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
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