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Product specialization:
Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells microscopes to university Labourites, the firm makes different microscopes for different customer groups but does not manufacture other instruments that laboratories might use. Through a product specialization strategy, the firm builds a strong reproduction in the specific product area. The down side risk is that he product may be supplanted by an entirely new technology.
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
marketing is a science for the management of a value delivery system
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
MARKETING PRINCIPLES MKTG 305 Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will
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