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What is the role of structural ties by retaining customers of a firm?
Structural Ties:
With the intention of attract new customers and retain old one time, companies indulge into supplying special equipment or computer linkages which helps the customers manage their tasks as like inventory, order entry process, and payroll etc.
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign
considering the concept of product life cycle where would you put video games in their life cycle
#consumer mind is a block box discuss?
marketing strategies
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
A good or service an organization makes in quantity to sell on the open market is a product.
#what is personal selling,direct marketing,exhibitions?
Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema
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