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What is the role of structural ties by retaining customers of a firm?
Structural Ties:
With the intention of attract new customers and retain old one time, companies indulge into supplying special equipment or computer linkages which helps the customers manage their tasks as like inventory, order entry process, and payroll etc.
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
10 Commandments for Media Consumers is a checklist that gives media consumers the knowledge needed to properly assess mass media communications. The Ten Commandments for Me
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What do you mean by product mix .
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Define and explain these concepts (reach and frequency).
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