Product line pricing, Marketing Management

Assignment Help:

Product Line Pricing:

Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a particular product line is connected to each other, sales of 1 influence that of the others. They also have interrelated costs of distribution and manufacturing. It may fix the prices of the different product in such a manner that the product line as completely is priced optimally, resulting in optimal sales of all the products put together and optimal total profits from the line.


Related Discussions:- Product line pricing

What is penetration pricing, Penetration Pricing This term is refers to...

Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop

Case study, critically analyze mr.vincent''s reasoning

critically analyze mr.vincent''s reasoning

Advertising campaigns , advertising campaigns and there work in developing ...

advertising campaigns and there work in developing awareness among public

Implementation and control program - marketing budget, On the basis of your...

On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I

HENRY ASSAEL MODEL, Q-2 Explain Henry Assael Model of buying decision beh...

Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.

What are the major public policy issues, Question 1: A. List and descr...

Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co

Case study, AThe rise of personal computers in the mid 1980s spurred intere...

AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num

Level of the market segmentation, Level of the market segmentation 1. ...

Level of the market segmentation 1.       Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g

What is meant by power in organisations, Question 1 (i) What is meant ...

Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd