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Product Line Pricing:
Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a particular product line is connected to each other, sales of 1 influence that of the others. They also have interrelated costs of distribution and manufacturing. It may fix the prices of the different product in such a manner that the product line as completely is priced optimally, resulting in optimal sales of all the products put together and optimal total profits from the line.
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under positioning
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