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Product Line Pricing:
Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a particular product line is connected to each other, sales of 1 influence that of the others. They also have interrelated costs of distribution and manufacturing. It may fix the prices of the different product in such a manner that the product line as completely is priced optimally, resulting in optimal sales of all the products put together and optimal total profits from the line.
Customers in this market could be segmented in a variety of ways. The product/service could be targeted to a number of different market segments and marketers could develop a vari
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