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Product Line Pricing:
Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a particular product line is connected to each other, sales of 1 influence that of the others. They also have interrelated costs of distribution and manufacturing. It may fix the prices of the different product in such a manner that the product line as completely is priced optimally, resulting in optimal sales of all the products put together and optimal total profits from the line.
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
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