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What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
what are four views of consumer behaviour?
What are the advantages of product development
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
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