Write a report on swot analyses for the company, Marketing Management

Assignment Help:

According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100). Amongst the factors contributing to the deterioration of the business climate are the effects of the crisis in the euro zone on the Mauritian economy, the appreciation of the rupee against the euro and the British pound, and the fall in consumer confidence which results in a decrease in consumption.

At its meeting of September 2010, the Monetary Policy Committee of the Bank of Mauritius has cut the Key Repo Rate 100 basis point in the light of, inter alia, a significant deterioration of the global economy outlook and increasing uncertainty about growth; whilst on the domestic front, there are indications that growth could significantly slow in 2011, especially with the weakening growth prospects in the country's main export markets.

In this business context, you have just been appointed Marketing Manager in a company of your choice. You have been asked to write a report which includes the following:

a) macro, micro and SWOT analyses for the company.

b) recommendations and justification of the most appropriate marketing strategy for the company to adopt to ensure growth in the future.


Related Discussions:- Write a report on swot analyses for the company

Ingredient branding, what are the examples for ingredient branding?

what are the examples for ingredient branding?

Marketing goods and services, SCENARIO ?You have created in 2009 a company ...

SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re

Importants of Marketing Management, 1. what are the importans 2. For whom u...

1. what are the importans 2. For whom use marketing managment

How is product life cycle affected, How is Product Life Cycle affected? ...

How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into

Strategic managemet, 1. Explain the six key criteria for strategy selection...

1. Explain the six key criteria for strategy selection by providing appropriateexamples

Introduction to marketing communications, Introduction to Marketing Communi...

Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan

Marketing as an exchange, Marketing as an Exchange In contrast to this...

Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term

Brand promotion, Can brand promotion technique benefit an organization by i...

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd