Write a report on swot analyses for the company, Marketing Management

Assignment Help:

According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100). Amongst the factors contributing to the deterioration of the business climate are the effects of the crisis in the euro zone on the Mauritian economy, the appreciation of the rupee against the euro and the British pound, and the fall in consumer confidence which results in a decrease in consumption.

At its meeting of September 2010, the Monetary Policy Committee of the Bank of Mauritius has cut the Key Repo Rate 100 basis point in the light of, inter alia, a significant deterioration of the global economy outlook and increasing uncertainty about growth; whilst on the domestic front, there are indications that growth could significantly slow in 2011, especially with the weakening growth prospects in the country's main export markets.

In this business context, you have just been appointed Marketing Manager in a company of your choice. You have been asked to write a report which includes the following:

a) macro, micro and SWOT analyses for the company.

b) recommendations and justification of the most appropriate marketing strategy for the company to adopt to ensure growth in the future.


Related Discussions:- Write a report on swot analyses for the company

Industrial market, Industrial Market All individuals or organization th...

Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq

Implement a crm system solution, Question: "If a decade ago, we had had...

Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from

What are industrial goods, What are Industrial Goods? Industrial Good...

What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a

Service, is product a yype of service

is product a yype of service

What is advertising in functions of marketing, What is advertising in funct...

What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s

Business Plan, I have done a part 1 of my business plan but clueless of how...

I have done a part 1 of my business plan but clueless of how to do the business plan 2 part that i need done. If i send my part 1 of the business plan is it anyway that you can do

Allocate budget to total utility, Jack is deciding how to spend the $6 budg...

Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls.  There are only two people he intends to call:  his girlfriend Jill, and his old high scho

How is customer satisfaction measured in marketing, How is customer satisfa...

How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e

Dysons trade and customer target markets, Question: Dyson intends to la...

Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to

What is promotion research in scope of marketing research, What is Promotio...

What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd