Write a report on swot analyses for the company, Marketing Management

Assignment Help:

According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100). Amongst the factors contributing to the deterioration of the business climate are the effects of the crisis in the euro zone on the Mauritian economy, the appreciation of the rupee against the euro and the British pound, and the fall in consumer confidence which results in a decrease in consumption.

At its meeting of September 2010, the Monetary Policy Committee of the Bank of Mauritius has cut the Key Repo Rate 100 basis point in the light of, inter alia, a significant deterioration of the global economy outlook and increasing uncertainty about growth; whilst on the domestic front, there are indications that growth could significantly slow in 2011, especially with the weakening growth prospects in the country's main export markets.

In this business context, you have just been appointed Marketing Manager in a company of your choice. You have been asked to write a report which includes the following:

a) macro, micro and SWOT analyses for the company.

b) recommendations and justification of the most appropriate marketing strategy for the company to adopt to ensure growth in the future.


Related Discussions:- Write a report on swot analyses for the company

Buying motives, buying motives of industrial customer

buying motives of industrial customer

assgnment, #what is personal selling,direct marketing,exhibitions

#what is personal selling,direct marketing,exhibitions?

Describe the classes of the recreation opportunity spectrum, The Recreation...

The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t

What is the job function of public relation, What is the job function of pu...

What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of

Draw payoff diagrams, The venture capital firm called MIT Ventures is consi...

The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti

M.com, consumer mind is a black box discuss

consumer mind is a black box discuss

MARKETING, An art that predicts the likelihood of economic activity on the ...

An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy

Discuss the implications of dd''s activities, The DD drinks company was fou...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

Formulating the marketing strategy, Formulating the Marketing Strategy: ...

Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli

Explain product communication strategies, Question 1: (i) If a local ...

Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd