Order issued by mrtp commission regarding unfair trade, Marketing Management

Assignment Help:

Q. Order Issued by MRTP Commission Regarding Unfair Trade?

Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive and misleading after that it may pass any or more of the following orders:

(i) Cease-and-Desist-Order (Injunction-order): It signifies the deceptive trade practice/ advertisement will be discontinued with immediate effect and it will not be repeated in future.

(ii) Necessary Modification: Commission may perhaps order the advertiser to make necessary changes in the advertisement therefore that it no longer remains deceptive.

(iii) Compensating Damages: Commission may direct the advertiser to recompense the applicant for the damages because of deceptive advertisement.

(iv) Corrective-Advertising: Corrective-advertising necessitate advertiser to rectify past deceptive ads by making appropriate statements in future advertisements. It is a corrective step by the advertiser to take away mis-impressions resulting from earlier deceptive ads given by advertiser. In corrective ads advertisers agree to that the earlier ad was wrong. Corrective advertising is issued to dismiss the impression of consumer about the earlier deceptive advertisements. It will bring explanation to the future customers.


Related Discussions:- Order issued by mrtp commission regarding unfair trade

Hyperbola , How do I know if the hyperbolas are vertical or horizontal?

How do I know if the hyperbolas are vertical or horizontal?

Email marketing are really work ?, email marketing are really work ? #. dim...

email marketing are really work ? #. dimitapapers.com

Brand personality, identifing brand personality in consumers mind

identifing brand personality in consumers mind

.marketing research, Illustrate why marketing research is important to a fi...

Illustrate why marketing research is important to a firm specially in a competitive market situation

What is product strategies, What is Product Strategies? Product Strat...

What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products

Effective service recovery, Problem 1: ‘Market segmentation is a delibe...

Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych

Define the publicity - promotion, Define the Publicity - Promotion Th...

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation.  Y

Solely to increase the profits, does the marketing exits solely to increase...

does the marketing exits solely to increase the profits

Environmental Apprisal, Why is environmental appraisal important for an org...

Why is environmental appraisal important for an organization

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd