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what is marketing mix
factors infkuencing company strategy
process involved in designing channels
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
considering the concept of product life cycle where would you put video games in thier life cycle
The percent of sales one product earns in relation to total market sales for all products in that category.
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
considering the concept of product life cycle, where would you put video games in their life cycle
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