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What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
Discuss the factors that need to be considered when developing an international marketing communication campaign
consumer market segmentation
I need help on making VALS model of Mobilink JAzz Octane. Plzzz help
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
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