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The product margin is calculated as product sales minus the direct costs of selling the product.
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
Consumer mind is black box. Discuss
Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
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