Marketing analysis for business decisions, Marketing Management

Assignment Help:

The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer markets.

Choose one product being offered by two companies from the following industries

• FMCG

• Consumer Durables

• Automobiles

• Holidays

Register your product and the companies by week 2 of the trimester and carry out the following studies:

1. Divide the market for your chosen product into customer segments. Choose relevant customer segmentation base and justify the chosen base.

2. Identify the segments targeted by each of your chosen companies for their appropriateness.

3. Study the positioning strategies being currently employed by these companies.

4. Critically evaluate the targeting and positioning strategies for their effectiveness while comparing the two companies.

5. Give your recommendations for improving the targeting and positioning of the products of both the companies.


Related Discussions:- Marketing analysis for business decisions

How you will you measure the effectiveness of the ads, Q. How you will you ...

Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor

Income statement for products, At this point, PP's bottled water business h...

At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t

Music2GOMulti-player, music2GOmulti-player marketing strategy review

music2GOmulti-player marketing strategy review

Define channels of distribution according to stanton, Normal 0 ...

Normal 0 false false false EN-IN X-NONE X-NONE

Explain information systems functions, Problem : The IT department of a...

Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w

What is granular disintegration, What is granular disintegration In dr...

What is granular disintegration In dry climates a yet another  mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev

Calculate the total time, Question: a) Suppose a web client makes a re...

Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via

Service marketing, how was the need for this product identified?

how was the need for this product identified?

State the term product according to jerome mccarthy, State the term product...

State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd