Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer markets.
Choose one product being offered by two companies from the following industries
• FMCG
• Consumer Durables
• Automobiles
• Holidays
Register your product and the companies by week 2 of the trimester and carry out the following studies:
1. Divide the market for your chosen product into customer segments. Choose relevant customer segmentation base and justify the chosen base.
2. Identify the segments targeted by each of your chosen companies for their appropriateness.
3. Study the positioning strategies being currently employed by these companies.
4. Critically evaluate the targeting and positioning strategies for their effectiveness while comparing the two companies.
5. Give your recommendations for improving the targeting and positioning of the products of both the companies.
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
explain why marketing channels promote not only economic systems but also social systems
"consumer mind is a Black Box"
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd