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DRIP elements of marketing communications
DRIP element
Examples
Differentiate
Burger King differentiates itself from market leader McDonald's by stating that its burgers are flame-grilled for a better taste.
Reinforce
Specsavers Opticians work to bring people back into the eyecare market (see ViewPoint in Module 12).
Inform/make
Environment Agency and Flood Action Week inform various organisations, such as the Meteorological Office, local media and the general public, of the new flood warning codes.
Persuade
So good milk is better for us than ordinary milk.
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2 calculations
Explain the stages in the Product Life Cycle with examples.
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How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th
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