Drip elements of marketing communications, Marketing Management

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DRIP elements of marketing communications

DRIP element

Examples

Differentiate

Burger King differentiates itself from market leader McDonald's by stating that its burgers are flame-grilled for a better taste.

Reinforce

Specsavers Opticians work to bring people back into the eyecare market (see ViewPoint in Module 12).

Inform/make

Environment Agency and Flood Action Week inform various organisations, such as the Meteorological Office, local media and the general public, of the new flood warning codes.

Persuade

So good milk is better for us than ordinary milk.

 


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