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The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of
Various approaches by FMCG companies ..
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
5 Steps
what are the core concepts of marketing
briefly expain trend describe the impact of the trend on the idustry
How do I know if the hyperbolas are vertical or horizontal?
The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
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