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Question:
(i) Identify and illustrate five trends for travel demand.
(ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a general increase in the demand for this type of travel mode. Support your discussion with relevant industry examples.
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
elaborate market positioning errors broadly
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