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Describe the role for marketing communications
It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communications must be planned, coherent and consistent. This word - consistency - applies to internal policies and strategies, to messages to and from external and internal stakeholders: consistency with values of their customers and with relationships they forge with key suppliers and distributors.
Why is environmental appraisal important for an organization
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Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
process involved in designing channels
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org
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