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Describe the role for marketing communications
It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communications must be planned, coherent and consistent. This word - consistency - applies to internal policies and strategies, to messages to and from external and internal stakeholders: consistency with values of their customers and with relationships they forge with key suppliers and distributors.
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
what are the notes?
explain the various approaches that are followed by FMCG companies in test marketing
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Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
How should Shoppers? Stop develop its demand forecasts? Caselet 2 The
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