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Describe the role for marketing communications
It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communications must be planned, coherent and consistent. This word - consistency - applies to internal policies and strategies, to messages to and from external and internal stakeholders: consistency with values of their customers and with relationships they forge with key suppliers and distributors.
explain what you understand by market segmentation?
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
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Should video game companies continue to alter their products to include other functions, such as e-mail
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Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
identify the major trends in the firm''s natural and technological environment.
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
Should video game companies continue to alter their products to include other functions, such as e-mail?
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