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Describe the role for marketing communications
It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communications must be planned, coherent and consistent. This word - consistency - applies to internal policies and strategies, to messages to and from external and internal stakeholders: consistency with values of their customers and with relationships they forge with key suppliers and distributors.
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
consumer mind is a block box
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
1;6;15;28....Calculate the general term for this sequence.
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
what is: competencies, customers, and competition?
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
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