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Define the term total quality management.
TQM is stands for total quality management:
In a strategic context, QM is most accurately categorized as a tactic for carrying out strategies requiring igh tends of product or service quality. TQM principles emphasize:
a. Articulation of strategic measurements.
b. Objective and exact measurements
c. Bench marketing
d. Team building
e. Leadership committed to quality
f. More emphases onto customer satisfaction
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
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scope of marketing management
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"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
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