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Define the term total quality management.
TQM is stands for total quality management:
In a strategic context, QM is most accurately categorized as a tactic for carrying out strategies requiring igh tends of product or service quality. TQM principles emphasize:
a. Articulation of strategic measurements.
b. Objective and exact measurements
c. Bench marketing
d. Team building
e. Leadership committed to quality
f. More emphases onto customer satisfaction
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Y= P(1+(r/100))^t
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