Define the term total quality management, Marketing Management

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Define the term total quality management.

TQM is stands for total quality management:

In a strategic context, QM is most accurately categorized as a tactic for carrying out strategies requiring igh tends of product or service quality. TQM principles emphasize:

a. Articulation of strategic measurements.

b. Objective and exact measurements

c. Bench marketing

d. Team building

e. Leadership committed to quality

f. More emphases onto customer satisfaction

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