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Define the term total quality management.
TQM is stands for total quality management:
In a strategic context, QM is most accurately categorized as a tactic for carrying out strategies requiring igh tends of product or service quality. TQM principles emphasize:
a. Articulation of strategic measurements.
b. Objective and exact measurements
c. Bench marketing
d. Team building
e. Leadership committed to quality
f. More emphases onto customer satisfaction
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
what is core concept of marketing
process of disigning distribution channel
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