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Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
considering the concept of product life cycle, where would you put video games in their life cycle?
Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv
The portfolio of products that a given organization produces for market consumption is the product mix.
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a
Explain product policy in relation to agriculture
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
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