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Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
explain the various approaches that are followed by fmcg companies in test marketing
type of labeling
Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to
Do some industry research as to educational lead generating. Determine a target market for this type of biz Find unrelated sites that have much of the targeted demographic as
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
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