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assess the impact of fiscal and monetary policy on business organisation and their activities ?
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
Why is environmental appraisal important for an organization
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
Explain about the marketing effectiveness in strategic controlling.
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
3x(squared)=21
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
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