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Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
assess the impact of fiscal and monetary policy on business organisation and their activities ?
the advandages and disadvantages of marketing philosophies.
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
evaluate promotional strategies used by retailers
Oligopoly Market The majority of the world’s diamonds comes from Country A and Country B. Suppose that the marginal cost of mining a diamond is $1,000 per diamond and that the dema
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
[X,D] = eig(A) given X and D find A
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