Examples of unfair trade practices, Marketing Management

Assignment Help:

Q. Examples of Unfair Trade Practices?

(i) Advertisement concerning weight-loss-claims of any medicine without proper test.

 (ii) Using the words 'Government Supported', 'Government Approved', 'Government Sponsored', 'Certified' in the advertisement without actual approval/certification.

(iii) In an advertisement of cigarette it was asserted that it has lowest level of tar and nicotine this ad was found deceptive for the reason that on actual test it was found that it had the same level of tar and nicotine as the other brands of cigarette had.

(iv) In the advertisement of readymade garments it was asserted that that the colour of garments will not fade. However on actual use it faded such ad is deceptive

(v) An advertisement of washing powder asserts that a spoon-full of powder can wash a full bucket of clothes. On actual utilize it was found that it could wash only one or two clothes this ad was held deceptive.

(vi) In the advertisement of tablet 'Disprin' the main side-effects were not mentioned. This ad was supposed deceptive.

(vii) In the ad of car-tyre it was assert that the tyre will run for 25000 Kms however it worked only for 5000 Kms. Manufacturer's assert in ad was found deceptive.

(viii) In the advertisement of readymade garments it was claimed that the garments are crease resistant and need no ironing however on actual use it needed regular ironing. This ad was initiate deceptive.


Related Discussions:- Examples of unfair trade practices

Gap model of service, GAP Model of Service, Quality and Satisfaction ...

GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv

Explain the role of human resource accounting, Question: The recognitio...

Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:

What is of price bundling, What is of Price Bundling? Price Bundling:...

What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the

Target market, The first five years of operation target marketare people ag...

The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years:   29.6%(male4

Match supply with demand in a profitable manner, Question: By the early 70'...

Question: By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new produc

What is maximum acceptable price, What is maximum acceptable price? M...

What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i

How should marketing deliver value, How should marketing deliver value? ...

How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa

Supply and demand framework, The market for labor can be studied use a supp...

The market for labor can be studied use a supply and demand framework.  The demand for labor is from employers who use labor to produce goods and services.  The supply of labor is

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd