Examples of unfair trade practices, Marketing Management

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Q. Examples of Unfair Trade Practices?

(i) Advertisement concerning weight-loss-claims of any medicine without proper test.

 (ii) Using the words 'Government Supported', 'Government Approved', 'Government Sponsored', 'Certified' in the advertisement without actual approval/certification.

(iii) In an advertisement of cigarette it was asserted that it has lowest level of tar and nicotine this ad was found deceptive for the reason that on actual test it was found that it had the same level of tar and nicotine as the other brands of cigarette had.

(iv) In the advertisement of readymade garments it was asserted that that the colour of garments will not fade. However on actual use it faded such ad is deceptive

(v) An advertisement of washing powder asserts that a spoon-full of powder can wash a full bucket of clothes. On actual utilize it was found that it could wash only one or two clothes this ad was held deceptive.

(vi) In the advertisement of tablet 'Disprin' the main side-effects were not mentioned. This ad was supposed deceptive.

(vii) In the ad of car-tyre it was assert that the tyre will run for 25000 Kms however it worked only for 5000 Kms. Manufacturer's assert in ad was found deceptive.

(viii) In the advertisement of readymade garments it was claimed that the garments are crease resistant and need no ironing however on actual use it needed regular ironing. This ad was initiate deceptive.


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