Gap model of service, quality and satisfaction, Marketing Management

GAP Model of Service, Quality and Satisfaction

This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the service provider in such a way that these gaps can be corrected and customer satisfaction can be improved.

Related Discussions:- Gap model of service, quality and satisfaction

Show the factors affecting the advertising budget, Q. Show the Factors affe...

Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy

Define nature of personal selling, Define the nature of personal selling wi...

Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the

What is licensing in foreign marketing, What is licensing in foreign market...

What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company

Relationship between brand loyalty and corporate image, Sanitex limited sta...

Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex

Events also need to be promoted to make them successful, Question 1 The...

Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event

What is total customer satisfaction, Question 1: (a) What is total cus...

Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways

#tit, what is test marketing? explain the various approaches that are follo...

what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?

Personal Selling, when it comes to selling, personal selling is vital. most...

when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before

Types of intermediaries, Types of intermediaries: 1. Sole selling agen...

Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s

Area, formula for the calculation of the area of equilateral triangle

formula for the calculation of the area of equilateral triangle

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages