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Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
2(x + 4) = 30
Answer for a caselet
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