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What is personal selling? Explain the term in briefly.
Personal Selling:
Personal Selling is the communication technique in that sales people builds the personal relationship along with customers to make the value for the organization.
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Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
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