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the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Why analyze the marketing environment? 1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen
Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
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