Product mix, Marketing Management

Assignment Help:

Product Mix:

A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's product mix has a sure width, depth, length and consistency. For example .These concepts are illustrated through an instance of Hindustan Unibuer Ltd. (HUL).The width of a product mix refers to how many different products lines the company carries. Length of the product mix refers to the whole number of items in the mix. It is obtained by dividing the entirety length (25) by the number of lines (11) or an average product length of less than 3.The depth of product blend refers to how many variants are obtainable of each product in the line. Since lux comes in 4 type of scents (exotic flower petals & almond  oil,  jojoba  oil,  and  milk  cream,  fruit extracts  and  honey  and  sandal saffron in milk cream), it contain a depth of 8. The consistency of the product mix refers to how nearly relate the many product lines are.

Product Mix Width

839_product mix width.png

            Product mix width and product line length of HUL.


Related Discussions:- Product mix

Assingment, identify and briefly four trends in the macro environment

identify and briefly four trends in the macro environment

Marketing core, what gaps between core marketing aspects have kellogg''s su...

what gaps between core marketing aspects have kellogg''s successfully managed to bridge?

Case study, my assignment (case study ) on selected organisation

my assignment (case study ) on selected organisation

.., what are the challenges that a production manager faces?

what are the challenges that a production manager faces?

What are very carbadictory strategies of pricing new product, What are very...

What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high

Success of shopers stop, What are the significant factors that have led to ...

What are the significant factors that have led to the success of shopers stop?

Need\importance of a marketing information system, Need\Importance of a Mar...

Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl

Brand policies and strategies adapted by the manufactures, Brand policies a...

Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro

The future of sevices marketing, understand the prospects for growth in glo...

understand the prospects for growth in global services

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd