Product mix, Marketing Management

Assignment Help:

Product Mix:

A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's product mix has a sure width, depth, length and consistency. For example .These concepts are illustrated through an instance of Hindustan Unibuer Ltd. (HUL).The width of a product mix refers to how many different products lines the company carries. Length of the product mix refers to the whole number of items in the mix. It is obtained by dividing the entirety length (25) by the number of lines (11) or an average product length of less than 3.The depth of product blend refers to how many variants are obtainable of each product in the line. Since lux comes in 4 type of scents (exotic flower petals & almond  oil,  jojoba  oil,  and  milk  cream,  fruit extracts  and  honey  and  sandal saffron in milk cream), it contain a depth of 8. The consistency of the product mix refers to how nearly relate the many product lines are.

Product Mix Width

839_product mix width.png

            Product mix width and product line length of HUL.


Related Discussions:- Product mix

Industrial goods, Industrial Goods All goods and services that are used...

Industrial Goods All goods and services that are used in the production of other goods and services subsequently supplied to consumers. Industrial goods separated into 3 catego

Principles of marketing, understand concepts with examples of need,want,dem...

understand concepts with examples of need,want,demand

Buying motives, Buying motives: motive is thus urge that moves or promote ...

Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result

FOUR TRENDS IN THE MACRO MARKET, Identify and briefly describe four trends ...

Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.

Target marketing, A Chennai based soft –drink company has proposed to launc...

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Concrete math, Cribbage players have long been aware that 15 = 7 + 8 = 4 + ...

Cribbage players have long been aware that 15 = 7 + 8 = 4 + 5 + 6 = 1+2+3+4+5. Find the number of ways to represent 1050 as a sum of consecutive positive integers. (The trivial rep

International marketing, list out secondary sources of information while pu...

list out secondary sources of information while pursuing market research.

Ten principles of reinvention , As per the Osborne and Gaebler, governments...

As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd