Product mix, Marketing Management

Assignment Help:

Product Mix:

A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's product mix has a sure width, depth, length and consistency. For example .These concepts are illustrated through an instance of Hindustan Unibuer Ltd. (HUL).The width of a product mix refers to how many different products lines the company carries. Length of the product mix refers to the whole number of items in the mix. It is obtained by dividing the entirety length (25) by the number of lines (11) or an average product length of less than 3.The depth of product blend refers to how many variants are obtainable of each product in the line. Since lux comes in 4 type of scents (exotic flower petals & almond  oil,  jojoba  oil,  and  milk  cream,  fruit extracts  and  honey  and  sandal saffron in milk cream), it contain a depth of 8. The consistency of the product mix refers to how nearly relate the many product lines are.

Product Mix Width

839_product mix width.png

            Product mix width and product line length of HUL.


Related Discussions:- Product mix

How management recognize social responsibility, Question 1: How and to ...

Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (

Selection of an advertising agency, Q. Selection of an Advertising Agency? ...

Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele

Explain the role of the basic marketing mix, The DD drinks company was foun...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

Describe the key pricing strategies of marketing, "The service industry is ...

"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte

Marketing core, what gaps between core marketing aspects have kellogg''s su...

what gaps between core marketing aspects have kellogg''s successfully managed to bridge?

BCG matrixand GE grid, analyse the product portfolio using the Boston Cons...

analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.

Consumer behavior, ASSIGNMENT’S OBJECTIVE • To give the student the chance ...

ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun

Explain about the increased benefits by retaining customers, Explain about ...

Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of

Systems of equations, the sum of square of two is 13 and the sum of thrice ...

the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd