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Question:
(a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ?
(b) Discuss how customer expectations are formed.
(c) With reference to the tertiary education sector and particularly to an MBA program, indicate what you expect to be a quality service.
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Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
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Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
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The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
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