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What is position on product features?
Position on Product Features:
Product may be positioned upon basis of its features onto advertisement might effort to position the product by reference to its exact features. Yet it may be a successful manner to indicate product’s superiority consumers are generally more interested in what that features means to them.
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
What is the role of personal selling in presentation and demonstration?
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
CONSUMER MIND IS A BLACK BOX
henry assael model of buying decision behaviour along with the diagram
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
explain consumer mind is a black box
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
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