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Marketing mix communication
Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communicate. Behaviour of employees and the performance of products, the actions of competitors - all serve to influence the way in which every customer perceives a brand. Corporate branding is now recognised as an integral part of overall communication effort. Corporate reputation and actions undertaken by organisations are perceived not only in terms of brand values and profits but also in terms of their ethics and impact that organisations have on the environment.
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
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explain the various approach that are followed by SMCG companies in test marketing
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