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Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
advertising campaigns and there work in developing awareness among public
Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
explain the various approach that are followed by SMCG companies in test marketing
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
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