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Question:
a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers?
b) Describe total relationship marketing. How would you use the concept of wheel of loyalty for the benefit of your organisation?
c) Discuss the THREE clusters of benefits that customers derive from relationships with the firm?
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
what is segmentation,positioning?
Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
How should Shoppers? Stop develop its demand forecasts?
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c
ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun
marketing process
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