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Question:
a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers?
b) Describe total relationship marketing. How would you use the concept of wheel of loyalty for the benefit of your organisation?
c) Discuss the THREE clusters of benefits that customers derive from relationships with the firm?
1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?
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considering the concept of product life cycle, where would you put video games in their life cycle?
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
what are the various methods used to categorize retailers?
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
what are ten important things needed for marketing to take place?
Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
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