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a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers?
b) Describe total relationship marketing. How would you use the concept of wheel of loyalty for the benefit of your organisation?
c) Discuss the THREE clusters of benefits that customers derive from relationships with the firm?
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
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What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
What is difference between value proposition and positioning
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
role of stakeholders in marketing planing
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
discuss about the consumer mind is a black box
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