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Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective,
a) Describe which approach you would choose if you were manager of a tourism organisation. Justify your answer.b) Explain the societal marketing concept. c) Describe the importance of selecting an appropriate marketing mix for an organisation.
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
own example of participants in the business buying process
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
the core concept marketing
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