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Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective,
a) Describe which approach you would choose if you were manager of a tourism organisation. Justify your answer.b) Explain the societal marketing concept. c) Describe the importance of selecting an appropriate marketing mix for an organisation.
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Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
what is branding??? and hoe m,any types of branding we can do???
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If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
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