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Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective,
a) Describe which approach you would choose if you were manager of a tourism organisation. Justify your answer.b) Explain the societal marketing concept. c) Describe the importance of selecting an appropriate marketing mix for an organisation.
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
promotion techinques
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
explain the various approaches that are followed by fmcg companies in test marketing
what are the core principles of msrketing
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
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