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what is test marketing and various approcehes that are followed by FMCG companies in test marketing
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
how a person make a decision before puchase a car and effect the decision making proces
#question A company decide to go international what are the factors that it should take into consideration before going global?
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
the rise of personal computers in the mid 1980s spurred interest in computer games
A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
what is down-market stretch?
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
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